[DOWNLOAD] "Successful Television Management: the Hybrid Approach" by Suzana Žilič Fišer ~ eBook PDF Kindle ePub Free
eBook details
- Title: Successful Television Management: the Hybrid Approach
- Author : Suzana Žilič Fišer
- Release Date : January 26, 2015
- Genre: TV,Books,Arts & Entertainment,Business & Personal Finance,Nonfiction,Social Science,Management & Leadership,Communications & Media,Economics,Politics & Current Events,
- Pages : * pages
- Size : 4316 KB
Description
This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their management often represents catching the uncatchable: providing for the public good and offering attractive market products.
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